Using Shopify for your online store

Shopify is one of the best and most widely use e-Commerce platforms on the market today. It’s designed to help people build their own websites that is suitable for e-Commerce and more importantly scalable! With more than hundreds of built-in features and loads of associated apps, you can plug and play yourself into selling products … Read more

Affiliate Marketing The Network Effect

Some of the most respected investors in the world, often talk about the importance of a ‘Network Effect’.  From the likes of Peter Teal, Chamath Palihapitiya and Jason Calacanis, every single one of these world leading investors have mentioned in interviews, why strong network effects one of several critical pieces that make up their investment … Read more

Bring structure to your brand’s Word of Mouth Marketing via Affiliate Marketing

One of the oldest tricks in the marketing book is simply the tried and true, word of mouth. Over time brands have built reputations on the back of positive word of mouth testimonials.  Brands have executed consistent, high quality product and services, to which customers trust and respect. This is so true, it is one … Read more

Are large Mass Participation Events missing an Affiliate Marketing trick? (Part 1)

Never before in our lifetimes has the mass participation event industry been put on a global lockdown.   From iconic events such as South by South West, through to Ironman, the scourge that is Covid-19 and the associated social distancing that goes along with it, has put us all on notice and in most countries locked safely within … Read more

Creating Positive Reinforcement Loops with Affiliate Marketing

It is one thing to set up an affiliate marketing program, but trying to get your affiliates to post and to be successful on your program can be challenging. This article will give you some basic steps on how to get your affiliates engaged with your program and set you both up, for long-term success. By … Read more

How to implement affiliate marketing, for events (Part 2 – the solution)

In a previous article we wrote about how events around the world are missing a huge opportunity of not having affiliate programs attached to events. This article will clearly detail, how to implement affiliate marketing for events. So if you are an event director, event owner, or part of an event company; ask yourself, do … Read more

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