But there is more.
As part of the SPONSORSHIP PACKAGE events around the world could be encouraging their sponsors to:
– Start an affiliate program – by suggesting some platforms
– Get integrated and sign up as part of the event
The money made, could be used to off-set future sponsorships, upgrade sponsorship entitlements and create an evergreen revenue source for events
That’s right! If events had developed strong affiliate programs, rather than fearing for the survival of their event right now, they could have been ADDING VALUE to all of the sponsors who had supported them in the past. Providing educational talks via zoom, linked to clear calls to action via Affiliate Programs
Imagine how much more sustainable the entire events market could be if this multichannel approach was adopted on mass! Events could have cash coming in weekly (just like any good Affiliate Marketer) and this cash would enable them to spend more, year on year making the actual event experience better, and also investing back into internal resources that keep driving VALUE to all of their partners.
Time is changing. Marketing is moving
Will events die, or will they take the step into the digital opportunities at hand?