These over and above gestures certainly help create the environment for a very engaged affiliate system.
………………………. BUT THERE IS MORE
As you are a small business owner, it is highly likely that you have a very special skill set over and above your product or service that you’re selling, that enables you to have a strategic advantage within your business. This may be things like:
– Graphic design
– Content creator or an editor
– Marketing or advertising skills
The list could go on.
Most of your affiliates have businesses themselves, or are doing affiliate marketing as a ‘side hustle’. By bringing your specialist skillset to them, offering them some time or advise, is a great way to set you program apart! This may be an hour or two every month, or it could be a ‘prize you offer’ for a top performing affiliate.
No matter the structure, you are providing something amazing that other programs are not.
Loyalty is not overrated, building a loyal advocate program is as important, as building a loyal customer database. Raving advocates that are making great commissions and getting paid out on a monthly basis, will continue to drive for your products again and again.
Keep striving and driving your positive reinforcement loop!