Step 1: Finding keywords
The more targeted your keywords are to your site, the better it will affect the overall success of your article and also your long term traffic potential.
For example, here at Affilaitemepro.com we are all about Affiliate Marketing, however, our wider goal is to help SME’s develop their wider digital strategies, that Affiliate Marketing is a part of. This blog, is in service to all SME owners and marketing managers who use our site.
To find keywords that will be SEO friendly in your blog, here are a few quick ideas:
Use the FREE Key word tool provided by Google
– Looking for highly search, but low competition key words so you can index well
– Searching for ‘long tail’ key words or sentences that are relevant to your product or service
– Do a Reddit search on your topic
– People will be asking specific questions around your topic. If there are several people all asking a similar question, its highly likely you have found a potential STAR keyword or topic
Udemy search on courses on your topic
– Udemy is a platform that offers digital courses. Given this, it provides a goldmine of potential keywords if you know where to look. Simply look at the course description and the ‘chapters’ of the course will provide many potentially highly searched focused keywords
Amazon – top book in the niche, then look at the table of contents
– Similar to using Udemy, it is highly likely that loads of books have already been written on your topic.
– Simply search those words on Amazon and you will hit a treasure trove of keywords that you could write on
– Look at outbound links that are on Wikipedia. As this platform only lists highly relevant content that is maintained by knowledgeable audiences frequently, these links will show you word that people are clicking on
Step 2. Create titles that trigger.
Usually you don’t want to go around triggering people. However, when it comes to titles of blog posts, creating an emotive reaction is perfect!
Here are 5 hot tips to get your titles working for you:
1. You keyword should be in your title – helpful for SEO indexing.
2. Here are great lists of ‘most frequently clicked’ title descriptions Usually they use title tag modifiers such as; ‘the best’, ‘in review’ or a date
3. Use a number in every title. Statistically if you have a number in your title you will have a higher chance of clicks
4. Brackets also outperform in titles, so work this in where you can
5. Titles can be long, however its best to keep the URL slug short. The URL for your blog should definitely also have your targeted keyword
Step 3. Creating engaging and ‘low bounce’ copy
We mentioned at the start of this article that copy needs to be 1500+ words. However, the main body and copy of the article needs to be laid out correctly to index for SEO, as well as engaging if you want to keep readers on the page.
As a general rule, your keyword should be included within the first 100 words of the blog. This will help the ‘spiders’ from search engines identify that you have good continuity, and the blog copy matches the title and URL.
To maximize this key word effect, you should use the ‘subheading tool’ that comes in your content management system in WordPress, Shopify, Wix etc. You should have one paragraph of an article that also contains your key word. By having this subtitle and keyword set as a ‘subheading 2’, it will once again build upon the great momentum you already have started for your blog.
Through the course of the article, you want to be referencing others. Outbound links to authority websites, such as higher level learning, government, news and high traffic sites, will help with your SEO optimization of your blog.
Of course sentences should be short and to the point.
Finally, we want to stop the bounce rate on the blog page. You want people to spend a lot of time reading, ideally being engaged by clicking links and taking action. Given this, blogs need to be well designed. Design elements you could use are:
– Pictures
– Infographics
– Polls
– Checklists
– Question breakout boxes
– Videos
– Gifs
To take a deeper dive into all things SEO check out this video
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